Our Promise...

The "NO" list.

Certain things do not belong in your and your animal friends' bodies. They are the same things that do not belong in our product line.

It's THAT simple.

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the beginnings


being a "health nut", our European founder launched the first product out of love and passion...not knowing anything about business.

ocean cleanup and wildlife rescue

giving back

new commitment: we started to donate a percentage of our revenue to ocean cleanup and wildlife rescue.



we added TX as a secondary fulfillment location to help with the transit time of orders delivered to Central and Eastern states.


pet health

we are on a mission to support greyhound rescue and rehabilitation as well as caring for rare, endangered birds....and it has also inspired us to create the same, exceptional quality products for your beloved animal friends that you are already used to purchasing from us for yourself.

Blog & news